PlayStation Move is an upcoming motion-sensing game controller platform for the PlayStation 3 (PS3) video game console by Sony Computer Entertainment (SCE). Based on a handheld motion controller wand, PlayStation Move uses the PlayStation Eye camera to track the wand's position, and inertial sensors in the wand to detect its motion. First revealed on June 2, 2009, PlayStation Move is slated for launch in the PAL region and most Asian markets on September 15, 2010, in North America on September 19, 2010, and in Japan on October 21, 2010. Hardware available at launch includes the main PlayStation Move motion controller, a supplementary PlayStation Move navigation controller, and an optional PlayStation Move charging station It will compete with the Kinect (previously known as Natal) and Wii Remote with Wii MotionPlus motion control systems for the Xbox 360 and Wii home consoles, respectively.
Although PlayStation Move is implemented on the existing PlayStation 3 console, Sony states that it is treating Move's debut as its own major "platform launch," planning an aggressive marketing campaign to support it. The tagline for PlayStation Move from E3 2010 was "This Changes Everything", including partnerships with Coca Cola, as part of the "It Only Does Everything" marketing campaign which debuted with the redesigned "Slim" PlayStation.